60 to 90 minutesAdapted to the purpose of the event
A research-informed inspirational keynote for conferences, leadership teams and company events
Be the 1 in a Thousand: The Success Code!
Why do people and organizations with similar potential achieve such different outcomes? Dr. Yaniv Shenhav brings together human stories, research and real-life dilemmas to reveal how small decisions, consistent habits and conscious leadership turn potential into sustained progress.
A brief, no-commitment conversation. You can reach out before the date is final.
Dr. Yaniv Shenhav
Keynote speaker, CEO of Mash and holder of a doctorate in leadershipView the verified professional profile
The central question
What truly separates good intentions from excellence that lasts?
The keynote begins in a familiar place: the gap between what we know and what we do. It then moves through real stories, key research and dilemmas every leader, employee and organization recognizes. The inspiration does not rely on slogans. It emerges when the audience sees itself in the story and recognizes the choice within reach.
Being one in a thousand is not about being better than others. It is the choice to act better than we did yesterday.
What stays with the audience
Four ideas the audience can carry into the next working day
Thinking patterns
Recognize the patterns that move us forward and those that keep us in place.
Decisions under uncertainty
Separate facts, assumptions and fears before making a choice.
Habits that last
Turn intention into a small repeated action that compounds over time.
Human leadership
Lead change without losing people, curiosity or the courage to ask difficult questions.
A flexible learning framework
More than a keynote: choose the depth that fits the event
Twenty long-form articles and book-based exercises make it possible to shape a path for a conference, learning day, leadership seminar or organizational learning process. The format is chosen around the audience, the event goal and the action expected afterwards.
Flagship keynote
Stories, research and interaction at stage pace. Designed for conference openings, plenary sessions, company events or an action-oriented closing.
Check keynote fitApplication workshop
A focused topic, dilemmas, practical tools, individual or team practice and an action plan that continues beyond the session.
Explore a workshopIntegrated learning day
An opening keynote creates a shared language, followed by a workshop and curated articles for continued implementation and discussion.
Plan a learning dayPublic recommendations
What leaders say about working with Mash
Dr. Yaniv Shenhav is the CEO of Mash. These summaries are based on public recommendations about the company's training and consulting services. They are not presented as testimonials about this keynote.
Adidas IsraelIKEA IsraelEstée LauderMeuhedetAlbarNESSPsagotManufacturers Association of Israel
Professional, refreshing learning experiences, excellent results and practical tools.
Professionalism, service and adaptation to organizational needs, alongside excellent participant feedback.
Professional, serious workshops characterized by originality and engaging delivery.
Video testimonials
Voices from the Mash group’s work
These videos appear in Mash’s public client gallery. They refer to the group’s work and are not presented as testimonials specifically about this keynote.
A brief, no-commitment conversation. You can reach out before the date is final.
For conferences, leadership teams, seminars and company events
A main stage, an intimate group or a screen. Content, pacing and interaction are adapted to the format.
A story-led, research-informed keynote that turns inspiration into one practical next move. A short discovery conversation connects the stories and examples to the audience, event goals and organizational language. The keynote is available in English or Hebrew, in person or online, for 60 to 90 minutes.
Confidence for the event planner
A precise moment on stage begins with quiet preparation
Genuine fit
A short discovery call clarifies the audience, purpose and desired outcome.
A coordinated process
The information needed to plan the keynote, from discovery through the event day.
A path beyond the event
The book helps participants revisit the ideas and translate them into action.
Planning an event?
Everything you need to assess fit and plan the keynote
After a brief enquiry, we will send the keynote overview, biography, approved photographs and audience-adaptation options.
Request planner informationPrefer email? Send your event briefThe button opens a prepared WhatsApp message. No automatic download occurs.
Visual inspiration
The story begins before the first sentence
This AI-assisted concept film illustrates the atmosphere and ideas. It is not documentary footage of a specific event.
AI-assisted concept film. Not event documentation.
Available within the event package
When the keynote ends, the book continues the conversation
Be the 1 in a Thousand: The Success Code!
The book connects stories, research and practical exercises through ten keys to excellence, leadership and fulfillment. A copy can be included for each participant within the event package, subject to the edition and quantity approved in the proposal.
Individual purchaseBy editionThe edition, format, delivery method and full price will be confirmed before payment.
Prefer email? Write to info@mash.org.ilOpening WhatsApp does not place, confirm or charge an order. Availability, edition, format, delivery and the final price will be confirmed before payment.
Explore the ideas
Research-informed insights for the questions leaders meet every day.
Each insight offers a direct answer, a story, research and a practical tool, with links to primary or academic sources.
01 / Leadership
All insightsWhat happens when the room stops telling the truth?
Psychological safety, leadership and the ability to hear what we would rather avoid.
Read02 / Decision-makingMust a good decision lead to a good outcome?
The difference between process quality, luck, outcomes and hindsight bias.
Read03 / HabitsWhy is a good system stronger than willpower?
How environment, cues and repetition turn intention into stable behavior.
ReadAbout Dr. Yaniv Shenhav
Research grounded in practice. Experience that never loses sight of people.
Dr. Yaniv Shenhav is a keynote speaker, organizational consultant, author, CEO of Mash and holder of a doctorate in leadership. Over the years, he has worked with leaders, professionals and organizations in leadership, decision-making, sales, service, learning and innovation. His talks connect research, field experience and questions audiences continue to carry with them.
The thread connecting his work and the book is simple: knowledge matters, but the way it meets people determines whether it remains on the page or becomes action.
Frequently asked questions
What should you know before booking?
Who is the keynote for?
Conferences, company events, leadership teams, managers, employees, seminars and learning days. The content is adapted through an early discovery conversation.
How long is the keynote?
Between 60 and 90 minutes, depending on the event goal, audience size and desired level of interaction.
Can the keynote be delivered online?
Yes. It is available in person or online, in Hebrew or English, with pacing and interaction adapted to the format.
Can a book be included for each participant?
Yes. A copy can be included for each participant within the event package, subject to the edition and quantity approved in the proposal.
Can we reach out before the date is final?
Yes. Fit can be explored during the planning stage. The date, format and audience size can be finalized later.
The Mash group
One umbrella organization, focused sites and complementary areas of expertise
Check fit, with no commitment
Tell us about the audience and what should stay with them
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